Sales Expansion into a New Geography

The Challenge:

Replicating the business success in a new geography is not always that simple. Knowing and understanding the marketplace with its players,

special consumers’ needs and specific regulatory demands are three of the many factors haunting such an endeavor.

Our client requested InnoCres Consultancy to provide them with the best-suited plan for their sales expansion into Europe.  

The Project:

We delivered a validated go-to-market strategy to our client. This strategy contained not only vetted possible business partners, but also specific recommendations on how to fill existent understanding deficits of our client referring to the new geography, e.g.  on the regulatory environment.

We accompany our client during the implementation of this strategy; another of our business verticals, “Implementation Support”.

Value added by InnoCres Consultancy:

In this project, within our business vertical “Business Alliances”, we could deploy our extensive and active business network with

decision makers in this industry.

The partnerships in place have a yearly sales potential of over EUR 1 million in a single market. Considering the high profitability of the products,

EBIT over 50%, this is a significant achievement for our client, an up-coming small company.