Route-to-Market Approach

The Challenge:

The evolution in the approach to market of a young company from fee-for-service to own- or joint-development is often planned but many times not concluded. The main obstacle is many times the lack of market understanding of these companies for the new product offering.

InnoCres Consultancy was approached by a company in this critical decision point with the request to deliver an independent assessment of the market potential of their B2B product concepts as well as an evaluation of entry barriers in the major markets.

The Project:

This project called for a full market immersion approach. We conducted exhaustive interviews with decision makers in the respective industry along the value chain. This approach allowed us to deliver a comprehensive validation of the client’s product concepts covering: market size and growth, product positioning strategy as well as best strategies to enter the market, grow and protect its market share.

We also included an overview of commonly used deal structures of joint development agreements. All together, we delivered a valuable resource for our client to successfully plan the implementation of their change in how to approach their market.

Value added by InnoCres Consultancy:

InnoCres Consultancy’s network among key industry players and our experience in Business Alliance work came to bear in this project

to give our client the needed strategic roadmap they required.