Sustainable Consumer Needs

The Challenge:

True and sustainable consumers’ needs are not simple to identify among the many fashions in today’s ever-changing world.

If one wants to be sure that your B2C product of today is still wanted tomorrow, you are well advised to work on needs based on true, sustainable consumer insights. Our client posed us this request: deliver validated and defendable proof that their R&D product pipeline is supported by sustainable consumers’ needs.

The Project:

In the first phase of the project, the global, in excess of USD 200bn, and regional market sizes and respective growth rates were composed upon the analyses and synthesis of various data sources. As a second step, we matched consumers’ perception of the products’ suitability to address their needs with the corresponding science-based evidence of efficacy of such products. We uncovered product applications that fulfilled both consumers’ interests as well as proven benefit, therefor a validated and defendable product category. Primary expert interviews corroborated these conclusions.

Value added by InnoCres Consultancy:

We applied our know-how to estimate market potential considering the dynamics of a new product.

Our client benefited from our work experience with Customer Insights combined with our industry knowledge and network of experts.