New Business Franchise

The Challenge:

Launching a new, global business franchise is something that is not done lightly as it requires a solid strategic plan, a comprehensive

market assessment and a robust implementation roadmap. These were the tasks entrusted by our client to InnoCres Consultancy.  

All this becomes even more challenging, when one is entering a new industry sector that requires a new business model.

The Project:

We worked alongside our client’s teams, being responsible for the major workstreams, to deliver in the first project phase the main parameters for the business case: market potential and penetration, revenues and costs. Upon approval by the Managing Board, the project focus moved to identifying and securing reimbursement of the offerings and strategic partnership agreements with local leading players.

The final project phase was the implementation of the new business franchise in one market.

Value added by InnoCres Consultancy:

We made use of our vast and diverse experience in applying tools to reliably assess market potential and penetration of innovative products as well as financial expertise in constructing business cases. Our client could benefit from our work in Customer Insights, Business Models, Business Alliances and Implementation Support. We took at times the role of a mediator to address and resolve the client’s uncertainty and resistance to the new business model, an essential component for a successful launch of the new franchise.